When pregnant a second child in mid-2008, Vienna Ichen Wicaksana (36) started to buy maternity clothes through an online boutique. Maternity clothes with a variety of models makes it look stylish. Ichen also become loyal customers these boutiques.

Because today's maternity clothes are more variable and more fashionable. So, I can stay stylish while pregnant, "said Ichen, tells why he became www.hamilcantik.com customer.

The housewife who already has two children, said women experience changes in body shape during pregnancy. To that outfit with a fashionable model is needed for women can still look beautiful even though the two entities. And, the emergence of various online boutique that provides maternity clothes facilitate pregnant women can look stylish.

This is different from the old days when pregnant women have limited options to look stylish for fashionable maternity clothes are only available in one or two big malls. "Before, the clothes I wear when pregnant is normal clothes size XL with a straight cut or a negligee," said Nevita Sulistiyo.

Based on personal experience, Nevita then create an online boutique that sells clothes for pregnant women and children by name www.thekcshop.com. Nevita designing fashionable clothes for pregnant women, some of them newfangled sleeveless batik material.

Nuniek Tirta Sari also had a similar experience with Nevita. While expecting her first child in 2006, almost all his newfangled same clothes. "His model clothes that really really pregnant, who had a strap that is behind the model of baggy-baggy," says Nuniek, describe maternity clothes with large size.

However, Nuniek style change when pregnant with her second in 2008. He was able to find clothes that can make it look fashionable. "Style is what I bring to my online boutique. Most of the clothes that I sell still suitable for use when it's not pregnant anymore, "said Nuniek, www.hamilcantik.com boutique owner. Nuniek make these boutique since February 17, 2008, assisted by her husband who works in information technology.

At the store, providing a variety of maternity clothes Nuniek with various functions, such as clothes for the office a memorable formal, for example, collared shirt and robe, suggesting full dress sexy and luxurious with a width cut in the chest, to lingerie for pregnant women.

Model of maternity clothes that can be used when women are not pregnant also is becoming a trend, among them the empire dress, the high waist striped dress with wrinkles at the bottom of the chest.

Business Opportunities
Pregnant women desire to look beautiful and fashionable to be perceived as a market opportunity by Gingersnaps, equipment manufacturers of children and pregnant women. Gingersnaps Brand Manager & Customer Service Representative Syafrina R Nasution said the model of maternity clothes in place always follow the changes in fashion trends as a whole.

"We provide a stylish casual clothes, modern, up to elegant, but still comfortable to wear. We want to use the product when pregnant Gingersnaps will feel beautiful, stylish, sexy, as well as comfortable, "said Syafrina.

For formal style for the office, Gingersnaps offers berdetail cotton blouse with black slacks, khaki, and white. Meanwhile, to attend a party, provided a dress with graceful and elegant detail is the favorite of customers at this time, such as bubble wrap dress or a dress.

Steering Ayahbunda magazine senior style, Lala Sirat, see, the phenomenon of change in maternity clothes fashion started going around in 2005-2006 when Hollywood actresses show their pregnancy to the public.

"Pregnant women in Indonesia finally went along with self-confidence showing their curves, and this is followed developments in the field of fashion maternity clothes," said Lala.

Lala said, maternity clothes are now not limited to cotton pants and tops with straight A-line model that actually shows the wearer look bigger, or so-called "tent dress." "The clothes used by pregnant women now vary widely. They even creatively integrating special clothes for pregnant women with normal clothes. For example, leggings are paired with a tunic or shirt half a knee, "said Lala.

Yes, big belly pregnant women who used to be covered with loose clothing today can look beautiful with a supportive fashion.

"It was as if the pregnant woman 'condemned' to not look stylish during the nine months. Now it is blessed with an outstanding beauty, that her stomach. Many say a pregnant woman is sexy. That would be if supported by a style of dress that is not perfunctory, "commented Nuniek.