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Toyota Show I-Real, FTHS and Sandra Dewi in IIMS
Wednesday, July 2, 2008 | 15:07 pm
TOYOTA
FTHS blend of sport and hybrid
Toyota
I-Real improvements from I-Swing
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JAKARTA, WEDNESDAY - Feast of automotive Indonesia International Motor Show (IIMS) 2008, coming July 11 to 20 will be used by PT Toyota Astra Motor (TAM) as the Toyota car manufacturers as well as information contributing to the development of automotive technological innovations. Therefore, all the Plenary Hall of Jakarta Convension Center (JCC) hired by Toyota to showcase the entire product, including a few concept cars.

"We participate more because as a communication between the car manufacturers with consumers. In addition to the media in explaining the development of the automotive industry, both globally and nationally," explains Marketing Director of PT TAM, Joko Trisanyoto. So, in the exhibition, said Joko not a sales target, but rather the image. Although dibocorkannya, during the last IIMS last year has sold 1501 units.

In a later exhibition, TAM by Joko will carry the theme "Toyota World: Inspiring Innovation for Sustainable Mobility". So, Toyota will create a kind of miniature world of Toyota at the booth-boothnya that promises the best and happy to visitors. Among these there are games and entertainment, smart driving program for women with ambassadors Sandra Dewi, crowning the winner of the Toyota Design Contest and the launch of new units.

To attract visitors, the Plenary will be divided into several concepts, Toyota Living with Inventors with Special exhibit displaying Toyota, I-Real and FTHS. Interestingly, I-Real personal mobility is the use of kenaf, a plant species from Indonesia. This unit is develop from I-Unit and I-Swing. Medium FTHS concept car that combines sport with a hybrid.

Other Booth, Toyota Living with Family by occupants of cars like the Toyota family Alhard, Kijang and Avanza. Then, Living with achievers Toyota, Toyota Living with Friends, Toyota and Toyota Challangers Living with Living with Partners. The latter involves all of Toyota's core support, such as leasing, insurance, aftersales service and Re-Sell & Purschase.

In addition to I-Real and FTHS, at the Toyota stand will also be present VDIM (Vehicle Dynamic Integrated Management) and HSD (Hybrid Synergy Drive), two units of the simulator about the safety and driving comfort. And one of the units are already using VDIM Toyota, Lexus GS 340.