Customers have every right to like or not like the service from a service or product offered to him. Ever heard a saying "the customer is king", right? As for employers, the customer is everything.

"The core of all business is, to seek, maintain, and look for more customers, yes, right?" asked Cyltamia Irawan, CEO Lantern Consulting, consulting firm and author of "A cup of coffee for Friends of the Customer" at the peak of the celebration of 40 years Martha Tilaar Group stand, on Tuesday (09/28/2001), at the Jakarta Convention Center.

To have a customer, bright Tami, is to match what we have with the will and needs of customers. Not less, not too excessive. It takes precision to meet each other. Therefore, it takes flair to be able to identify what customers need.

Here are the things desired by the customer and, if not met, he could have escaped. What are they?

1. Access
Customers need access to be able to contact you. Empower communication tools you have to the fullest. Imagine if the customers who are planning to place you but do not know the exact reference to where you are trying to call the number listed in the ad, but never lifted the phone. Disgust, for sure. Could be, he will nevertheless the intention to come to your place. So even with the access channel of communication to your other place; e-mail, Twitter, Facebook, whatever it is, make sure woke up and answered.

2. Competence
Who are people who deal directly with customers (front liners)? You or the guards at the booth? Whoever had the obligation to equip the front liners with the knowledge needed by the customer. This is important, so that customers feel the workers are competent and reliable results of its work. Pictured, right when there are customers who ask for cream bath cream difference whatever usefulness and the workers can not answer or even cengengesan. Customers certainly do not believe.

3. Courtesy
Sebalkah you if there is a salon that workers away and welcome you as a new customer with a half-hearted? Very painful and make bete if the employee did just that on the customer. Friendliness and manner capable of raising the dignity of the company.

4. Reliability
Customers need confidence that he chose the right place, that the interests and needs will be met at that place. What he asked for should be fulfilled. Do not let your customers ask for anything, but all he asked for when it listed on your menu board, nothing. Hmm, was certain he would go.

5. Responsiveness
How to respond is essential. Customers also need a sense of empathy, that voice heard. That the customer responds with a friendly and open arms.

6. Speed
Ever come to a spa is very popular until the place was always packed every weekend? Very annoying and tedious if you have to wait long to get treatment. More annoyed again because it really has made an appointment (booking) the place, but still must wait. Do not let customers leave because of slow service.

7. Security
Safety items can also not be ruled out. That the customer feels safe and comfortable to rely on the service or product is a precious value.

8. Tangible
Seen by customers is what he believes. Clean appearance, good things slick, kehigienitasan, and employees must clean appearance as well. Do not want her to think that a pedicure-menikur equipment to be used on you that former customers before you, and not cleaned out first? (Source: kompas.com)